Month: February 2009

The new Alice Tully Hall at Lincoln Center opens on Sunday—it looks great—and the reviews are starting to flow in. The response has been overwhelmingly positive, and fairly dismissive of the original hall, by Pietro Belluschi and Eduardo Catalano. Yes, that building had its flaws, but I will admit that I always liked it, and not just for its rather overt references to Le Corbusier’s monastery at La Tourette. The place was all concert hall, and no BS. There was no waiting hall to speak of. Just a box office. You went there, got your tickets, and before the show you stood outside gabbing on its little wedge of a plaza. Alice Tully was for serious concert-goers of the corduroy and glasses set—people who knew their classical music. The program was always heavy on chamber music best appreciated by the initiated. There was something nice about that, something pure. But in this narcissistic age, going to the theater has become an act of theater in itself. We’re the show. Tickets are pricey. You get dressed up. You need a place to parade around and have a drink at intermission. Of course theater has always been like this—just look at the Paris Opera—but Tully isn’t really that kind of “major” venue. Though maybe it’s becoming one. Anyhow, this Old New Yorker welcomes the fine renovation, but I’m not prepared to spit on the grave of the old place.

I know, Michael Jackson has done some terrible things. Tax evasion. Absconding with the Beatles catalog. Child molestation. We Are the World. But this—is design even the word for it?—this interior renovation of a stretch Rolls Royce (what kind of nitwit stretches a Rolls Royce?) may be his worst crime. Note how the floor mats don’t even fit. Egads. A Russian mobster from Brighton Beach wouldn’t even get in the thing. “Ees beet tyoo much, nyet?” You can have it, however, for somewhere in the vicinity of $140K. Also, I’m pretty sure Jacques-Louis David would not be happy about this.

The design elves over at Pepsico have been very busy of late, as noted here last week regarding the (awful) new logo for the corporate flagship and the (much hated) new packaging for Tropicana. Pepsi has also renovated its Gatorade brand. Apparently, the word Gatorade is simply too long for the soft drink’s target demographic, so the name has been shortened to a rather gnomic “G,” a change signaled by a similarly opaque advertising campaign. (Looking for a bottle in the local bodega the other day, I almost couldn’t find it.) Presumably, the change is a response to the growing popularity of competitors Vitamin Water and Powerade, though how losing 7 letters is an effective response is kind of beyond me. Marketing!

I remember the first time I had Gatorade. It came in a stiff metal can with a thick seam running along the side and a pull-tab top. I was a kid at summer camp—it must have been around 1980. We were given the drink during inter-camp competitions, days when we’d play sports for hour after hour in the hot sun. Of course, we loved the sweet stuff, which had a metallic taste from its container, and gulped it down. No surprise, I still like it, nevermind the signature nuclear-green color. The TV spots of 2007 banking on the drink’s own history and narrated by Keith Jackson were very smart, and capitalized on that nostalgia (the Lovin’ Spoonful soundtrack didn’t hurt). I guess those days are gone. With a capital G.

The baseball world is up-in-arms over the revelations that Alex Rodriguez tested positive for steroid use a few years ago. My suggestion: move along, folks. For what it’s worth, I’ve always been amused by those outraged over the crimes perpetrated against baseball’s record book. This was the subject of a piece I wrote for the LA Times last summer on the history of the Baseball Encyclopedia. The move to strike or otherwise qualify certain marks from that book is, as far as I’m concerned, ridiculous. David Neft, the guiding genius behind the Encyclopedia, agrees. The record book indicates what happened, not what we would have liked to happen. Adding annotations to records is a bad idea. But if you insist, let me suggest my own system:

* = Steroids
! = Amphetamines
$ = Gambling
|| = Cocaine
~ = Alcohol
≤ = Before integration
# = Before expansion
. = Dead ball era
∞ = Wore glasses
† = Religious fanatic
¢ = Lousy tipper
ƒ = Womanizer
¥ = Asian fetish
œ = Funny accent
√ = Ass kisser
∆ = Trianglophobic
X = Total jerk

Tropicana has been getting a lot of flack over its redesigned juice cartons. Steve Heller called the rebranding “a mistake.” Jason Kottke simply dubbed it “sucky.” Let me respectfully disagree. I was never a great fan of Tropicana’s previous packaging system, with its now familiar orange punctured by a straw. Clever, yes, but the trompe l’oeil dewdrops were a bit much—pointlessly deceptive as the cartons so often ended up with actual condensation. I’ve seen the new packaging repeatedly derided as “generic,” which sells it short. It’s a clean, modernist design that looks like it would fit right in on the shelf of a high-end grocer in London or Amsterdam. I suspect consumers will quickly adjust to its color-coded system for differentiating between juice types (some pulp, no pulp, etc.) And it’s not without a degree of wit either; the half-sphere cap—it’s an orange half!—is a nice touch.

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