The Seagram Story


My favorite postwar building in New York? There are only two options: the Whitney, Marcel Breuer’s inverted ziggurat on Madison Avenue, and the Seagram Building, the Mies-Johnson masterwork on Park. Both possess a rare combination of modern austerity and generous, almost playful humanity. I write about Phyllis Lambert and the making of the Seagram Building in this Sunday’s New York Times:

Though it now seems an implacable and timeless monument, a bronzed monolith standing resolutely behind its well-proportioned plaza, the tower’s existence was by no means ordained. In June 1953 Ms. Lambert was a 26-year-old recently divorced sculptor living in Paris, a self-imposed exile from her native Montreal and from her domineering father.

It was then that she reeled off a missive to her father, a response to his own letter outlining plans for a New York skyscraper. She was not impressed with the undistinguished modern box his architects proposed and let him know: “This letter starts with one word repeated very emphatically,” she wrote, “NO NO NO NO NO.”

Seven more pages followed, in which Ms. Lambert alternately scolded, cajoled and lectured her father on architectural history and civic responsibility. There was “nothing whatsoever commendable” in the proposed design, she wrote. “You must put up a building which expresses the best of the society in which you live, and at the same time your hopes for the betterment of this society.”

Check it out, along with a follow up on Design Observer.