Where Mad Men Meets the Facts of Life


My latest for the Dallas Morning News is a feature on the erstwhile Braniff Hostess College, a forgotten gem of the mod era, where the airline trained its flight attendants. Reporting the piece was great fun, and I’ve included a short “oral history” of life in the building, and in the sky, from the hostesses themselves. An excerpt:

The doors and windows to those rooms were fitted with an electronic alarm system connected to the front desk, lest any hostess try to break curfew or import one of the city’s eligible bachelors. Monitoring of the trainees was strict. Although the airline traded on their sexual appeal and presumed availability, it did not, in fact, want its hostesses to be available. The company’s insistent use of the term “college” denoted a vision of ladylike sophistication, as if its training center should be considered alongside Bryn Mawr and Wellesley.

Indeed, hostesses were required to be of “good character,” “pleasant disposition” and “easy temperament,” with at least two years of college education, according to a contemporary brochure. Graduates could expect long hours sitting by the telephone, waiting for calls not from suitors, but unforgiving Braniff flight dispatchers. It was typical for hostesses to wear wigs, as they were afraid to miss a call while in the shower.

But they were also objects, and being attractive, young and single was part of the equation. “When you got married or turned 32 you had to quit,” said Aggie Clark, a Clipped B. “We just assumed we turned too ugly or too dumb.” The physical requirements were stringent: height between 5 feet 2 inches and 5 feet 9 inches; no more than 135 pounds.

Other recent stories:
James Carpenter Gift Wraps the Cotton Bowl
Architecture to the Rescue
Dallas: A Canvass for Change
Escaping Astrodoom
A Plan to Save Braniff’s OMB
DFW: A No-Nonsense Monument Hits Middle Age